Within a holistic brand strategy, astrological archetypes offer a rich symbolic framework.
This holistic approach allows us to deepen a brand’s identity and design coherence. By aligning a brand’s elemental energy with cognitive style, designers and strategists can craft more authentic, resonant identities. Astrology is “a language of symbols and archetypes” reflecting core personality traits, and when applied to branding it can reveal a leader’s natural style, highlight strengths and blind spots, and inspire a visual/verbal identity that feels genuinely aligned.